AI Insights · Timothy · January 2021
Q4 2020 Insights: Top Turn-Based Tactics Games on iOS in the UK
An analysis of the top 5 turn-based tactics games on the iOS platform in the UK for Q4 2020, revealing download and user trends. Data sourced from Sensor Tower provides a snapshot of the market performance.
As the year 2020 concluded, Sensor Tower's data gives us a glimpse into the performance of the top turn-based tactics games on the iOS platform in the United Kingdom. Here we summarize the trends for the top five contenders in the last quarter.
Bowmasters - Multiplayer Game saw a steady increase in revenue, peaking at nearly $9K in the last week of December. Downloads surged to over 15K during the same period, while weekly active users (WAU) rose significantly to approximately 162K.
Tank Stars experienced a modest revenue growth, reaching over $2K by the end of December. Downloads doubled from the start of the quarter, reaching over 5K, and WAU increased to around 27K in the final week of 2020.
Flick Chess! showed negligible revenue, hence the focus remains on its download and active user metrics. Downloads remained under 1K throughout the quarter, with a slight uptick in December. WAU showed a decrease towards the end of the quarter, ending at just under 1K.
The Walking Dead No Man's Land displayed notable revenue spikes, particularly in the weeks leading up to Christmas, with revenue reaching over $11K. Downloads and WAU remained relatively stable, with downloads hovering around the 300-500 mark and WAU staying close to 2K.
Worms3, despite being the oldest game of the five, showed an end-of-year revenue peak at over $400. Downloads saw a significant increase, with the final week climbing to over 400, while WAU grew to 418, suggesting a strong finish for the quarter.
These numbers, rounded for ease of reading, indicate that the turn-based tactics genre remains popular among iOS users in the UK, with some games showing remarkable end-of-year growth. For more insights on app performance, Sensor Tower's comprehensive analytics offer a deeper dive into the data.